This Is Not A Travel Guide (Strategy, Branding & Identity, UX/UI Design, Editorial)

An e-commerce marketplace that connects a travel blog to travel design, selling curios, artifacts, photographic posters, and digital travel guides.

With the democratization of travel comes great responsibility. This Is Not A Travel Guide aims to bring back the exploration of a destination anew, as if it hadn’t been discovered by the masses yet, producing a lifestyle marketplace for travel inspiration and information, focusing mainly on digital ebook travel guides mainly to off-the-beaten-path destinations. The smart guides are visually oriented, work as inspiration boards, and contain hyperlinks to all the places mentioned in them to make it easy for any user to create a map and pin the itineraries on the go.

A series of bypass products are developed based on the destinations covered, making the platform a go-to destination before and after travel.

An App for responsible travel is currently in the works. It will monitor the user’s location and display a series of socially and environmentally responsible activities as well as no-go warnings.