Iraq Tours (Branding & Identity, UX/UI Design)

Creating the brand positioning and strategy, designing the brand identity, website, and social media collateral for a new travel agency offering intrepid journeys across Iraq.

The agency is positioned as the trendsetter, the easygoing guy. Being a fresh newcomer to the ecosystem, it was essential to ride the buzz of intrepid travel to define its point of difference. This was done by offering bespoke tours across all of Iraq, a country only recently opened to travel, focusing on a strong language based off and built for social media, portraying Iraq as the new coolest, Instagrammable cool spot.

Among its services is an influencer pack that connects you to photographer fixers to take you to all the secret spots, as well as a DIY service to arrange all the documentation needed for checkpoint clearance and bookings, a first in the local industry.