Desconstruidamente (Strategy, Branding & Identity, UX/UI Design)

A Portuguese psychological therapy service, catering to people who have a hard time finding the right therapist and fitting therapy into their schedule.

The aim was to create a visual identity that reflects the role the brain plays in seeing oneself, and how hard it is for people to truly see beyond what’s obvious in this regard. The brand reflects being able to mentally deconstruct - here lies the meaning of the name - the patients through a fun, fresh yet efficient way.

The development of a simple, mobile-based platform to help users keep track of their therapy is being rolled out. Further functionalities include being able to choose the therapy type, the therapist and create checklists and exercises to use in the sessions.